TIPS / 5 THINGS TO DO BEFORE YOU BOOK A PHOTOGRAPHER
As a business owner it can be super exciting when you've made the decision to do a photo shoot, (fun, fun, maybe a little nervous, fun, fun!) but sometimes in the midst of all those energetic and creative vibes flying all over, it can be easy to quickly jump in feet first instead of acting with a bit more of a considered approach and getting the most value out of your investment.
As a photographer, of course I love people’s excitement when it comes to planning a shoot with them, but often I see brands rush, with little purpose, confused direction and completely waste their time and money.
So, I am here to break it down and slow you down.
1. UNDERSTAND YOUR TARGET MARKET
Knowing who you want to target with the photos is one thing, but gaining a deep understanding on who they really are can take things to the next level when it comes to creating content. There's a big difference between creating content you know your perfect people actually want to see vs content you want to create that you think they should see. Remember it's about them, not you!
2. SOLIDIFY YOUR BRAND
Having a solid brand is critical, otherwise it’s just a mish mash of imagery that can create confusion, distrust and disconnect. Part of a photographers job is most definitely to help craft concepts that match and represent your brand, but without the base brand to work with, this can be really subjective and have a risk of misaligned expectations.
3. DEFINE YOUR OBJECTIVES
Shooting without purpose is like, shooting a gun with no target, pointless! Sure people will hear the gun shoot and think, that’s great she’s shot a gun, but they probably won’t think twice about it! Defining your objectives upfront will help you identify the style of photography you are after, meaning planning your shoot will be a breeze and the results of your shoot will be relevant to the problems you face in your business.
4. DO YOUR RESEARCH
Finding a photographer that matches your personal style and your brands aesthetic is super important, so take time to do your research and try not to let price be your guiding factor.
5. ASK QUESTIONS
Hiring a professional photographer is most definitely an investment into your business and often the investment is probably more than you want it to be, so before you commit to a photographer, ask questions. Understanding the photographers style, pricing and process is really important in order to feel confident about the experience you are going to get in working with this person and also the results you are going to get at the end. If the photographer doesn’t have a FAQs on their website, do not hesitate to ask them personally via DM or email. My motto - no question is a silly question!
As an added benefit, taking the time to consider some of these things may help bring some clarity to other areas of your business as well.
Ready, set, multi beneficial action!