3 Ways to Make Your Product Photos Work Harder. Ecommerce Product Photography Tips: Part Three

The difference between a product page that converts and one that doesn't often comes down to the details that happen before the shoot, not during it. Here are three things that are easy to overlook but make a significant impact on how your ecommerce photography performs.

So here's 3 simple tips, that will take very little time but make a big difference to the effectiveness of your product pages online.

ECOMMERCE PRODUCT PHOTOGRAPHY TIPS

CORRECT SPECS - When we talk specs, we're talking, orientation, pixel size, max file size, is there zoom functionality, etc. It's important to provide specs to your photographer before they shoot. The orientation or crop of an image can change the way it is shot, so if you know the placement of your photo then let the photographer know the specs upfront. For example, Shopify recommends square e-store photos at 2048 x 2048 pixels or a Squarespace banner image is generally 1600px wide; The file size is big enough that the photo is sharp and for e-store pics, customers can zoom into the photo and the quality remains, but the photos aren't too big that it slows done your page load time.

OPTIMISED FOR SEO + AEO - SEO means, search engine optimisation and newer to a marketers vocabulary, AEO is answer engine optimisation aka AI chat bot query results. Basically it means a bunch of different things you can do to your website to make sure that it ranks well when people search for your product or business on Google. So making sure the photo has an appropriate filename (enough to tell Google what the photo is about) and is the smallest file size it can be without compromising quality is super important for every single image on your site.

CONSISTENT STYLE - Each product in your online shop should have the same style shot as the hero image. This creates consistency to your main shop page, and consistency presents a more cohesive, quality, professional and trustworthy brand.

So, you're at the end of the Ecommerce Business Series, congrats! You're now armed with the right info to deliver a next level online shop that will have customers adding to cart all night long! You know the 5 styles of feature e-store photos, the photos you need to have on your product page and now the 3 things your e-store must have.